The night’s unique spike in party-goers gives Uber the opportunity to employ its “surge pricing” model, an increasingly questionable algorithm used to inflate their prices when rides are in highest demand.
Some call it price-gouging. Some call it extortion. We call it, getting “Uber’d.”
Here are twelve people who got Uber’d while trying to get home safely on New Year’s Eve:
Hey @Uber you should be ashamed of yourself! This was a 19 min ride! Unreasonable #Uber #NewYearsEve #wtf #RefundNow pic.twitter.com/XXBq1uAv5W
— Andre Ospital-Cone (@aospital99) January 1, 2015
#uber got me bad last night pic.twitter.com/PFJlOXzCLw
— jd (@jdpantaleon30) January 1, 2015
HEY @Uber PLEASE EXPLAIN THIS pic.twitter.com/UQBzjIrhZM
— Thom (@Tom_Cattlehorn) January 1, 2015
. @Uber thanks to your driver who cancelled last night and we had to pay $98 to get home #Surge #Ridiculous #NYE pic.twitter.com/N4ljtBpXXH
— Joe Holenko (@sloppyjosephh) January 2, 2015
@Uber_LS you said it would be standard rate on NYE yesterday. AND he took me the long way to make more? Awful service pic.twitter.com/izxad5cY5g
— Rach Clarke (@Rach_VC) January 1, 2015
传说中的Uber Surge Rate pic.twitter.com/eI3NxYcF7I
— Zeqing Li (@ZeqingLi) January 1, 2015
8.2x the normal rate...$60 to go 2 miles... @Uber @Uber_Support #seeyanever pic.twitter.com/fPotTDmQpI
— Caroline Lodge (@clodge6) January 1, 2015
nice rate, @Uber. highest i've ever seen. pic.twitter.com/3G2a9fpCOE
— andrew j. mcclure (@andrewjmcclure1) January 1, 2015